Affiliate marketing is a thriving industry. John Chow, Zac Johnson, Matthew Woodward, Pat Flynn, and other popular marketers are making six figures each year with this method. In fact, a staggering 81 percent of all brands promote their products and services through affiliate marketing programs. More than 38 percent of marketers say that this is one of the top customer acquisition tools.
As a publisher, you can leverage affiliate marketing to supplement your income and grow your online business. There are hundreds of platforms featuring top-selling products that you can promote on your website or blog to generate revenue. Each appeals to different audiences and different niches.
Twitch Affiliate, for example, allows broadcasters to monetize their channels and earn extra money. It’s one of the most popular affiliate programs for streamers.
But how does Twitch Affiliate work? Most importantly, is it right for you? Let’s find out!
Twitch Affiliate at a Glance
Launched in 2011, Twitch is a live streaming platform with more than 100 million viewers per month. The company was acquired by Amazon in 2014 and continued to grow ever since. Users have access to live speedrunning, sports tournaments, games, and other types of content.
If your goal is to make money with Twitch, there are two ways to do it. You can either become a Twitch partner or an affiliate.
With the partner program, you’ll earn revenue every time someone clicks the Twitch ads displayed on your stream. The eligibility requirements, though, are quite strict.
Back in 2011, applicants were required to have at least 1,000 followers, 300,000 channel views, and 500 concurrent viewers in order to qualify. Nowadays, Twitch doesn’t require a specific number of followers or channel views anymore, but it’s still setting the bar high, making it difficult for newcomers to join.
Twitch Affiliate, on the other hand, is a lot more flexible. Applicants must be at least 23 years old and have at least 50 followers and three more concurrent viewers, and 7 unique broadcast days, and 500 minutes broadcast over the last 30 days. Those who qualify can earn revenue by selling games or in-game items through their channel pages. Affiliates can also make money with Bits and subscriptions.
The cool thing about this affiliate program is that it allows you to earn revenue while doing what you enjoy the most. Plus, you’ll grow your audience, gain popularity, and have fun while working toward the sought-after Twitch Partner status.
How Does Twitch Affiliate Pay?
Twitch affiliates make money by accepting subscriptions from their viewers and get 50 percent of that revenue. There are several types of subscriptions at different prices ranging from $4.99 to $24.99.
You’ll also earn revenue every time someone purchases games through your channel or leaves you Bits. It takes 100 bits to earn $1. Twitch offers a five percent commission per sale.
As an affiliate, you can withdraw the money once your revenue balance reaches $100. There is a 45-day waiting period, though.
The platform offers several payout methods, including ACH for U.S. residents only, checks and eChecks, local bank withdrawals, wire transfer, and PayPal. Each option is subject to different fees. If you want to accumulate more revenue before cashing out, choose the Hold Payouts option.
Is It Worth Joining Twitch?
According to a Twitter survey, half of Twitch affiliates make less than $100 per month. About 33 percent earn $750 and up. It may not seem much, but most people sign up because they believe the money starts pouring in right away.
Like any affiliate program, Twitch requires time and effort. You can’t expect to make six figures overnight. The more effort you put in and the more followers you get, the higher your revenue. It can take months to make a full-time income.
Let’s take subscriptions, for instance. Receiving 50 percent of $24.99 may not seem too much, but those small payments add up. The more subscribers you get, the more you’ll earn. Think of it as a fun way to generate revenue while playing games.
How to Join
The current criteria to join the Twitch Affiliate Program is being a broadcaster who meets the following:
- Have a minimum of 500 total minutes broadcasting in the past 30 days
- Have a minimum of 7 days of broadcasting in the past 30 days
- Have at least an average of 3 or more viewers at all times over the past 30 days
- Have a minimum of 50 Followers
To find out more details visit this official post by Twitch regarding the joining criteria.